International Conference “Communication and entrepreneurship in the European context”
Bucharest, June 8-9, 2015
Today it is a well-established fact that not only entrepreneurship, but also communication are crucial to business development and economic growth. Under the pressure of globalization and integration, the European Union has no other choice but to stimulate the entrepreneurial spirit of European citizens by means of enhancing entrepreneurship-related policymaking, by promoting entrepreneurship education or by better communicating with its citizens in order to create the necessary environment for entrepreneurial development. How does communication impact on the economic performance of the European Union? Does the EU have a solid entrepreneurship policy? Is the EU communication policy linked to the European entrepreneurship? This Conference aims to invite participants to reflect on these questions and others similar to them and to spur debate on the European communication and entrepreneurship.