The course and seminar are held by prof. Alina Bârgaoanu, and Ms. Loredana Calinescu, MSc, who aim to provide the students with a teaching material meant to make them familiar with the design of a public awareness campaign developed for EU-funded projects and programmes. The course also seeks to develop an academic material in order to teach the students how to develop and manage effectively a public awareness campaign for EU-funded projects and programmes.

 

Course topics:

Introduction: EU-funded programmes and projects – implementation of Structural Funds in Romania;

Awareness and publicity for EU-financed programmes and projects in Romania: institutional framework and responsibilities;

Information and Publicity Strategy elaborated by the Managing Authority for Community Support Framework;

Information and Publicity Requirements for the Operational Sectorial Programmes and for the Operational Regional Programme: Communication Plans elaborated by Management Authorities for the implementation of Structural Funds;

Architecture of a public awareness strategy;

Implementation and coordination of a public awareness campaign: how to relate it to the “big picture”;

Monitoring and evaluation of the public awareness campaigns: public opinion research, how to interpret actual impact.

 

Requested lectures (selection):