The primary target group is the students enrolled in the first year of graduate studies in Project Management (MSc programme) at the NSPAS - CCPR. According to the statistics provided by the college database, 80% of these students have obtained university degrees in fields unrelated to European studies, such as:

• humanities (48%);
• engineering and science (22%);
• medicine and pharmacy (3%);
• arts (7%). 

During their undergraduate studies, students have not come in contact with issues related to European integration studies. Having this in mind, the team involved in the coordination of the MSc programme in Project Management has realized that before attending highly specialized courses in Project Management, European funding opportunities, Structural Funds, Project Audit etc., students need to be familiarized with EU’s communication strategy and to become aware of the EU communication policy related to EU-funded programmes and projects.

 

The secondary target group is composed of project management professionals and citizens, that don’t have a special knowledge about European programmes, projects and policies. Even though proficient in EU project management, they are not aware of the important role played by EU communication. An EU project manager should understand that there is an important difference between EU communication policy, communication campaigns on EU funding programmes (such as Sectorial Operational Programmes), and awareness campaigns developed within EU-funded projects, this meaning those projects that have already selected for funding.